Think about how many different kinds of marketing opportunities there are these days. Posters. Commercials. Internet Ads. Websites. Twitter. Facebook. Billboards.
Maybe it’s because there are just so many ways for authors to get their books noticed that it almost seems harder to garner attention. One of the methods authors are using is Book Trailers. Just like with movies, books can find an audience through the use of moving images and music. Below are some samples of Book Trailers for new titles at the St. George senior library:
Wildwood, by Colin Meloy
The Night Circus, by Erin Morgenstern
The Throne of Fire, by Rick Riordan
These vary in their use of text, animation and sound. They are also trying to appeal to varying types of readers. Personally, I don’t think that book trailers are the most effective way of selling a product (and I really have yet to see one that gets me excited), but we’re seeing them more and more often lately, especially from new authors.
Do these trailers entice you to pick up the book? Can you think of other ways authors might try to promote themselves?